首页 汽车资讯 雷克萨斯销量同比增14% 纯进口半年买近7万辆

雷克萨斯销量同比增14% 纯进口半年买近7万辆

雷克萨斯入华至今,是少有的一直保持纯进口销售的品牌,但是销量表现却呈现上升趋势,并且逐步成为中国豪华车市场的新标杆。2018年7月4日,雷克萨斯公布了最新产销数据,1-6月累计销售68,726辆,相较于去年同期增长14%,其中ES作为雷克萨斯的主力车型,上半年售出新车29,227辆,占品牌总销量的42.5%。

近年来,受汽车消费升级的红利驱使,国内豪华汽车市场持续增长。但在销量快速增长的背后,大多是厂家开启以价换量的模式。而雷克萨斯品牌依然保持着特立独行,一直保持着稳定的价格体系,充分的表明了雷克萨斯对自己产品的信心。

目前,雷克萨斯在轿车领域已有CT、IS、ES、GS、LS等系列,在SUV领域布局有NX、RX、GX、LX等多款SUV车型,已形成较为完善的产品体系。其中中大型轿车ES、中型SUV—NX和中大型SUV—RX三款车型的热销,为雷克萨斯销量的稳定起到了重要作用,其中ES在上半年销售总量中所占比重最大,占据雷克萨斯总销量的42.5%。

目前ES已推出了其改款车型——全新一代ES,已于6月15日开启预售,该车与今年1月上市的家族旗舰级豪华轿车LS一样,同为TNGA架构下的产物,外观采用最新家族式设计,提供三种动力选择,ES 200搭载2.0L发动机,ES 260搭载2.5L发动机,ES 300h搭载由2.5L发动机和电动机组成的混动系统。新车正式开卖后将提升雷克萨斯的产品竞争力,促进其销量的进一步增长。

提升“智·混动”车型在整体销量中的占比,是雷克萨斯工作的重点方向。随着更多车型的导入和全混动科技的推广,雷克萨斯智·混动车型每月销量占比稳定保持在30%左右。今年上半年,“智·混动”车型的销售总量有了大幅度提升,总计售出新车22,101辆,相较于去年同期增长了50%。6月单月,该车型销售量达2,215辆,占6月总销量的24%。

除了产品上的深耕,雷克萨斯还在销售渠道上深入布局。截至今年6月,雷克萨斯在中国的经销商数量已达189家,并针对不同地区,展开了了全新灵活的经销店模式。此外,雷克萨斯重视供需方面的调整,注重减轻经销商贷款压力、提升经销商收益水平,与经销商实现共赢。

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