首页 汽车资讯 沃尔沃推出共享品牌M 将于2019年提供服务

沃尔沃推出共享品牌M 将于2019年提供服务

继大众宣布将在2019年推出共享服务品牌WE后,沃尔沃也紧随其后宣布加入汽车共享服务行列。

沃尔沃称,公司将成立全新移动出行品牌“M”来提供按时供需出行业务。这一业务将于2019年春季在瑞典和美国首先推出。

“M”品牌与此前沃尔沃推出的Care by Volvo服务不同。后者要付月费,月费里包括车辆费用、保险、服务费、税收以及加油、清洗等附加服务,用户可以每两年“租”一辆新车,还可以通过APP与朋友、家人分享车辆。

“M”是沃尔沃汽车移动公司(Volvo Car Mobility)推出的全新品牌。明年,沃尔沃在瑞典的汽车共享业务Sunfleet将整合到M中来。

沃尔沃发言人称,大部分沃尔沃车型将会为通过M品牌来为用户服务。“我们目前正在对M品牌进行广泛的测试,包括评估价格以及具体使用哪些车型。”

技术的快速发展以及廉价而丰富的叫车服务的出现,正在给传统的汽车的销售模式带来压力。同时,诸如滴滴、Uber、Lyft这类互联网公司也正在加入出行服务中,这对传统车企带来了一定压力。

“我们认识到,城市消费者正在重新思考传统的汽车所有权,”沃尔沃首席执行官萨缪尔森(Hakan Samuelsson)在一份声明中说,“M品牌是我们答案的一部分。我们正在演变为直接面向消费者的服务提供商。”

与强制消费者购买一辆车以满足每辆车的需求不同,汽车共享计划让消费者在特定场合选择车辆——比如大家庭在城里时选择一辆SUV,周末外出度假时选择一辆敞篷车,或者市区通勤时选择一辆紧凑型轿车。

“出行业务正在经历根本性转变,”萨缪尔森说,“M的推出为沃尔沃汽车创造了新的收入来源,将成为该公司在未来十年中建立超过500万直接消费者关系的目标之一。”

面对汽车行业迅速的变化,传统汽车制造商都在加速布局汽车共享出行领域。宝马和戴姆勒曾对外发布公告称,双方将以50:50的股比合资成立一家新出行公司。该公司一方面将整合戴姆勒旗下分时租车业务Car2Go和宝马旗下分时租车业务DriveNow,另一方面还将把双方打车、停车及充电服务等移动出行相关业务进行整体打包。

法国标致雪铁龙和雷诺也正竞相在巴黎推出一项汽车共享计划。PSA将于2018年最后一个季度在巴黎推出一项“自由浮动”汽车共享计划,允许司机从一个地点取用电动汽车,并在另一个地方返还。而雷诺计划为巴黎、周边地区以及巴黎的游客推出一项新的电动汽车共享服务。

大众计划明年开始在德国城市推出使用纯电动汽车的共享服务品牌WE。这一服务最早将于2020年扩展至欧洲、北美和亚洲的主要城市,将与大众此前发布的打车业务Moia形成互补。

咨询公司普华永道指出,如果传统车企还不及时转型,提供汽车出行服务,将会面临被边缘化的风险,到2030年,传统车企在全球汽车行业的利润份额可能会从85%下降到50%以下。

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